WRVC Prioritizes Community, Balancing Today’s Challenges with Tomorrow’s Needs

The Wind River Visitors Council (WRVC) is dedicated to the wellbeing of Fremont County in the face of COVID-19. In light of this pandemic, the tourism lodging tax board and marketing team have been working toward that goal on two fronts: the immediate safety of our communities and the long-term rebound for our travel industry. We want to make sure you know what we’re doing and how our travel marketing efforts have changed.

What the WRVC is doing now: Protecting our communities
We are following the lead of the Wyoming Office of Tourism, adhering to and sharing the directives of Governor Gordon, and heeding the advice of health experts. We are not encouraging visitation at this time, and we are educating travelers about statewide closures, travel restrictions, and event cancelations.

“The only imperative at this time is to protect the public of Fremont County,” said WRVC Board President Ryan Preston. “For that reason, we have paused much of our paid advertising and shifted our tone on our website and social media.”

Messaging on the Wind River Country homepage, blog, and social media channels direct potential travelers to “stay home now and dream, then visit us later.” We are pleased to see that our fans and followers care about our health and thank us for the inspiration.

WRVC preparations for tourism recovery
When appropriate, we will promote Wind River Country as a safe, clean, uncrowded place to make vacation plans. We are adjusting our budget and marketing strategy for the post-COVID-19 economy. We want to be ready for the long-term wellbeing of our towns, tribes, and businesses.

Sharing expert information and resources
The WRVC has compiled the most relevant resources for local tourism businesses and organizations in one Google Drive folder. We will continue to add to this resource as the situation unfolds. You can find an entire library of materials, such as forecasting from travel specialists; industry-specific guidelines from the Wyoming Office of Tourism, the Wyoming Lodging and Restaurant Association, the Wyoming Business Council, and the Small Business Development Center; recommendations on the CARES Act from the U.S. Travel Association; and links to expert resources at https://bit.ly/3e396Hp.

Do not hesitate to contact us by emailing info@windriver.org with ideas or questions. We’ll all work together for the benefit of Fremont County.

The world and travel are changing before our eyes. As a community, Fremont County/Wind River Country will come out on the other side of this. Stay safe, stay connected, and keep your eyes on the horizon.

Sincerely,
WRVC Board and Marketing Team

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