Dallin Cooper needed to get his tonsils taken out. Absolutely no one, especially an adult, wants to hear from their doctor, you need a tonsillectomy. And being self-employed, Dallin had no conventional insurance.
He had a wonderful Ear, Nose & Throat doctor (or ENT), Dr. Melissa Hertler who was completely upfront with him, but he needed a lot more information before he could proceed with the surgery. This is where things got interesting.
Dallin found his doctor and his hospital displayed a strong commitment to ethics and transparency. So much so, that he wrote about his experience on his own website.
In his article, What My Tonsillectomy Taught Me About Ethics, Dallin states:
“That’s why one of my four principles of ethical marketing is consideration. We need to be thinking about the people across the table from us. They aren’t just statistics or numbers. And in health care, consideration becomes extra important. I mentioned at the beginning of this article that the lack of transparency in healthcare frustrates me. What I hadn’t realized was that my real fear in healthcare settings was not being understood. I took a moment to discuss this with one of my nurses before my surgery. We talked about how for me, this was one of the scariest things I had done in years, if not my life. For him it was just a regular Tuesday.”
I give credit to everyone I interacted with at SageWest for being so considerate of how I was feeling and understanding that, for me, it wasn’t “just Tuesday”. While this was something they did every day, and really wasn’t a big deal, it was a big deal to me, and they helped me cope with it on my level.
Click the link below to read the full article.
-by Dallin Cooper
Dallin Cooper is a public speaker and writer who focuses on the topics of ethics and marketing. He grew up in Riverton and has recently moved back to operate his digital marketing agency, Atmosphere Marketing, with his wife, Caitee.