Pitchengine finalizes sale of news streams to local owners in Cheyenne, Casper, Sheridan and Gillette
Pitchengine Inc., parent company of County 10 and Buckrail, announced Thursday that the company has finalized the sale of four of its Community News Streams across Wyoming. The move comes as Pitchengine refocuses efforts on a slew of new software products to serve its userbase of 50,000 brands worldwide.
News streams now under new ownership include: Shortgo in Cheyenne – now under the ownership of the Cheyenne Area Chamber of Commerce; County 17 and Dally – now owned by The MC Family of Companies, LLC (Mark Christensen); and Oil City in Casper – to advertising agency, Adbay. Pitchengine is still considering local ownership for existing news streams including Reboot in Cody/Powell and Spring City in Thermopolis.
“We changed the media landscape in Wyoming forever,” explained Pitchengine Founder and CEO, Jason Kintzler.
“Essentially, we created the most dominate news network in Wyoming from scratch and that’s something we’re really proud of. Now, by putting each stream in the hands of local owners, we hope they’ll continue to go deep and create a sustainable news model for decades to come.”
Pitchengine Communities grew to 7 news streams that garnered 7.5 million pageviews per month collectively. “Those kinds of numbers were unheard of in Wyoming, or in most rural states for that matter,” explained Kintzler.
Why sell? Why now?
Kintzler said while the Pitchengine Communities project was successful in so many ways it was a draw on the limited resources of a highly creative and talented team based in the company’s Riverton headquarters.
“We had so many irons in the fire and we were moving rocket ship pace — which is a lot of fun — but it becomes hard to sustain at scale,” he said.
Pitchengine decided that their core business — Pitchengine’s PR software — would be their primary focus going forward in addition to their remaining news streams and upstart Pitch Media agency offering.
“It was a difficult decision, but I think it was the best one for us,” said Fabian Lobera, Chief Operating Officer at Pitchengine.
“With our software business, our revenue comes from outside the state and that’s really important given the status of the economy here currently. We’ve got a great team here that we want to leverage and maximize, not stretch too thin.”
Pitchengine got right to work dreaming up new products to accompany their award-winning PR software. You can read more about this on the company’s blog.
They also recently hired five new employees who will work out of the company’s new 20,000 sq. ft. headquarters in Riverton near the CWC campus.
Kintzler said he’s excited to be working with some of Wyoming’s more forward-thinking organizations and businesses through their new Pitch Media agency, which provides digital brand strategy and consulting services under the Pitchengine umbrella.
“We have so many ideas, experience and energy to offer and there are businesses that desperately need this in Wyoming. It’s been a great opportunity for everyone involved so far.”