Lander-based Herrmann Global launches sustainable travel platform

(Lander, WY) – Lander-based Herrmann Global is launching its second platform, Untraveled. After several years of brainstorming, dreaming, content curation, and research, the Wyoming-based destination marketing think tank is releasing Untraveled to the world.

Untraveled is a premier resource to help travelers and destinations connect and create authentic, environmentally low-impact, highly beneficial experiences. The platform will not only help travelers discover new places, it will also help them evaluate their impact on the economy, environment, and community they visit and find the best ways to have net positive impact when traveling. It will highlight Indigenous cultures, history, and unique outdoor experiences, while empowering travelers to protect these cherished destinations.


“We optimized the launch of this brand for now because we believe that travel will be different in the future. We live in rural Wyoming, a place that is rich in history, heritage, and natural beauty, and we want to protect places like our home for future generations while creating meaningful connections with visitors.” – Herrmann Global Founder & CEO, Florian Herrmann

For more details about the new project click here.

In summer 2020, Florian Herrmann spoke with the County 10 Podcast about his background, businesses endeavors and commitment to the Lander community. Click here to listen to that episode or find it on the County 10 Podcast.


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