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    Jackson Hole Travel Board encourages visitors to “tag photos responsibly”

    The Jackson Hole Travel & Tourism Board is working on negotiating a tough line between attracting visitors, and protecting its natural wonders.

    A new video and ad campaign from the company are encouraging visitors to quit tagging, or checking-in, with their exact location. The campaign says that when visitors check-in on social media at a specific location, crowds follow.

    Often times, large crowds in natural or protected areas, have negative impacts to their surroundings.

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    Instead, the Travel & Tourism Board is hoping folks will use a generic check-in, such as “Jackson Hole” or “Grand Teton National Park.”

    For more details on this project, click here. 

     

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