County Museums’ image and visitation up; Marketing program a success, Director said
(Lander, Wyo.) – The Fremont County Museum System hosted nearly 10,000 visitors during the 2016-17 Fiscal Year while providing almost 2,000 separate programs across the county.
In his annual report to the Fremont County Commissioners, Museum’s Director Scott Goetz reported the system “has continued to make adjustments to a number of areas to continue to improve the operations at each museum and the function of the board,” he said. The areas mentioned by Goetz included collections management, by-law revisions, board handbook revisions, beginning a strategic plan and an accompanying action plan.
He also reported that the museum’s marketing plan, using news releases and social media (such as County10.com), “helped to create a more positive image of the museums,” and that “each museum attracted significant more visitors this past fiscal year than the last,” he reported.
Total visitation reported was 9,482 people at the three museums and a total of 1,963 programs. Individually:
• Dubois Museum 2,635 visitors; 488 programs; groups, tours and attendance at events: 1,203 people
• Lander Museum 5,809 visitors; 1,223 programs; groups, tours and attendance at events: 1,578 people)
• Riverton Museum 1,038 visitors; 269 programs; groups tours and attendance at events: 279 people)
Total for the year from all categories was 14,522.
Self generated revenue by the museums was up between one and one-half percent. Individually:
• Lander generated $35,455
• Dubois generated $29,235
• Riverton, generated $8,371
Programs sponsored by the museums system included the Wyoming Community Bank Discovery Speakers Series, Wind River Visitors Council’s Adventure Treks, McDonald’s Children’s Exploration Series, plus publication of the Wind River Explorer Guide, and, new this past year, development of Historic Walking Tours and the creation of traveling exhibits.
“All three Fremont County Museums have worked together to create the first of at least three traveling exhibits that will be made available to other museums throughout the region,” said Goetz. “The first such exhibit explores the different styles of petroglyphs found throughout Fremont County.”