(Lander, Wyo.) - PitchEngine, a new media and marketing software company headquartered in Lander, Wyoming, has unveiled the name of the state’s first hyperlocal news network. Creators chose the name “Buckrail” for its ability to connect the wide open spaces and rugged independence found in Wyoming and the surrounding region. The brand will have a strong correlation to the Wyoming lifestyle present in every community throughout the state.
PitchEngine’s CEO, Jason Kintzler, explains Buckrail will be much more than a news source or an AP feed like people are used to.
“We’re building something innovative here and we get to do in our home state. That’s pretty exciting for our team, which is growing to include more journalists and affiliates in several other Wyoming communities,” he said.
“When we’re done, there won’t be a mobile phone without a Buckrail app or an office computer without a Buckrail tab open,” he said, “We’ve done it in Fremont County, and we think we can make that connection everywhere by providing a personalized experience that connects them with their communities.”
Buckrail is slated to launch in February and PitchEngine plans to begin transitioning their current Fremont County specific brand, County 10, in the coming days.
“We’ve created an amazing brand with County 10, and we don’t plan to let that die. We’ll continue to expand that brand with other products like our print edition, 10 Guide, and other things we have in store for the Riverton and Lander area,” Kintzler said.
What does this mean for County10.com readers?
Your local news will still be your local news. When you go to County10.com, or soon to Buckrail.com, if you’re in Fremont County you’ll still see Fremont County news first and foremost. If you’re located elsewhere in the state, news on the homepage will be more relevant to where you are.
What this means is you continue to get the timely and accurate news you’ve come to expect, but now other areas of the state will get the same experience. Plus, you’ll be able to see more of what’s going on with your neighbors elsewhere.
In the coming days and weeks, you’ll begin to see the rollout of the new Buckrail brand. Names and logos on our homepage, Facebook page, Twitter page and other outlets will begin to change. And as time moves on, more and more news from elsewhere in the state will be available.