(Fremont County, Wyo.) - The Wind River Visitor’s Council, the group responsible for promoting the travel and tourism industry in Fremont County, Wyo., launched an innovative new website today, powered by the people who have experienced the region firsthand.

Wind River Country at windriver.org features a collection of images from the popular social network and image sharing site, Instagram. Each photo represents something unique about Wind River Country and is taken by a variety of visitors to Fremont County.

“This is all about authenticity,” said Marketing Director, Paula McCormick. ”We wanted people visiting the website to see Wind River Country through the eyes of other travelers – people who may have similar likes and interests,” she explained.

The site was developed by PitchEngine, another Fremont County company. (Editor’s note: PitchEngine owns County10.com.)

“Having a company that understands what local tourism looks like here was a big advantage,” explained McCormick. “PitchEngine managed to create something unlike any other destination website to date.”

The homepage features a myriad of user-generated images that represent various activities and destinations in Fremont County. There is also a realtime feed of Instagram photos where travelers can contribute their experiences at any given moment.

McCormick explained, “Now, travelers can post Instagram photos at #windriver to share their Wind River Country adventures. You get the authentic experience from real people.”

The home page also provides a search function right in the middle of the page, for folks planning their trips. The website has a location-based search for nearby lodging, recreation and service businesses that can provide them their ultimate vacation.

The site is optimized for mobile devices, since that’s how many travelers are searching about vacation information these days.

“We’ve seen a big increase in mobile website traffic and we wanted to capitalize on this trend,” said McCormick.

–Wind River Visitor’s Council

(Photo below from Windriver.org’s launch party at the PitchEngine office. Joshua Scheer photo.)

launch party