Customers at the Second Amendment Armored Shack (JS)

(Customers at the Second Amendment Armored Shack. Joshua Scheer photo)

(Lander, Wyo.) – Last Saturday’s Small Business Saturday push in Lander was a success, Lander Chamber of Commerce Director Scott Goetz said on Wednesday.

Following the big box store shopping frenzy that is Black Friday, many local businesses in Lander had specials and the chamber encouraged locals to get out and support the small businesses. The chamber helped organize deals to run for specific times at each participating business.

“It seems like the participation was really good,” Goetz said.

This is the second year the Lander Chamber has organized a shopping event for the Saturday after Thanksgiving. While he said it’s difficult to be able to measure success compared to 2012, he’s received positive feedback so far. He said a number of chamber board members were out and about shopping on Saturday and reported back good numbers of people spending their money locally.

Goetz noted that even businesses located away from Main Street were reporting solid participation.

“We did a little promotion, but I haven’t gotten any feedback yet,” said Riverton Chamber of Commerce Executive Director Jim Davis of Small Business Saturday. “My wife and I went to Worland for a family Thanksgiving, and when we got back to town that night, the parking lot at Walmart was as full as I’ve ever seen it. I think that early Thanksgiving opening there pushed back our Small Business Saturday a bit.”

Davis also said Cyber Monday impacted not only Riverton, but retailers everywhere.
“We’ll be doing some things to promote local shopping for Christmas, asking folks to shop Riverton first before going out of town or jumping on the Internet. “

While Goetz said the Lander chamber isn’t organizing any other events for the December shopping season, other items are in the works. The chamber is preparing for its annual community awards in January, and planning has begun for next June’s Brewfest.