Fremont Motors buys Gary Broderick Superstore; Chevy, GMC, Buick sales to be consolidated in Riverton

Gary Broderick Superstore in Riverton has been purchased by Fremont Motors of Lander. (Ernie Over photo)

Gary Broderick Superstore in Riverton has been purchased by Fremont Motors of Lander. (Ernie Over photo)

By Joshua Scheer, lead reporter, County10.com

(Riverton, Wyo.) – Fremont Motor Company owner Chuck Guschewsky has announced that his company has closed on a purchase of Gary Broderick Superstore in Riverton.

In an interview late on Thursday, Guschewsky said the purchase was finalized that afternoon.

Declining to say how the opportunity to acquire the competitor dealership came about, he did say the procurement had been in the works since last November.

Earlier this week a Broderick employee confirmed the sale was in the works but declined to comment on the record.

The plan, he said, is to combine the Chevrolet/GMC dealership in Lander with Broderick’s Chevrolet/GMC/Buick location in Riverton. The combined dealership will be located at the current Broderick’s site.

Guschewsky said the sales half of the Lander facility will begin transitioning to Riverton next week. The parts and service department should be fully transitioned by late April or early May to create the “largest service facility in the area,” he said. He added that Lander customers needing service can work with staff to make arrangements for getting to the new location.

Guschewsky said both dealerships’ employees will remain intact to create a larger combined workforce. “We’ll actually probably be adding people,” he said.

The Lander Chevy/ GMC dealer will be consolidated in Riverton with the newly acquired dealership. (Joshua Scheer photo

The Lander Chevy/ GMC dealer will be consolidated in Riverton with the newly acquired dealership. (Joshua Scheer photo

Broderick’s was the last non-Fremont-Motors-affiliated, new car dealership in the county. Guschewsky said the acquisition would not have a monopoly-like effect.

“All our stores compete aggressively against each other,” he said, adding that sometimes they compete harder against one another than outside dealerships. “There won’t be any real change in their dynamic,” Guschewsky added.

He noted that a Fremont-family company, Ameri-tech Equipment Company, will move into the vacated Lander facility. Fremont Motors’ compressed natural gas conversion and service facility will also be located at the Lander site.

6 Comments

  1. Gerald Van Eaton

    Sounds like Alberta one family owns all but one dodge dealer.. No wonder ya can't get a decent inexpensive car or truck any more. Why the hell is everything so expensive any more..

  2. 'John R. Holdaway

    they own the dodge place in lander now every place except the dodge place in riverton.

  3. County 10 News Desk

    Actually, there is no more Dodge dealer in Riverton. Chrysler withdrew its dealership there several years ago. The old location is now a used-vehicle and car repair shop, Gunners.

  4. Michael Hess

    Dodge dealer in Riverton is no longer a Dodge dealer. This is a pure monopoly. The city counsels should be ashamed of themselves for letting this happen.

    I bought my wife a 2013 Mustang GT/CS last August, neither Fremont Motors in Lander or Riverton would "compete aggressively against each other." I saved over $2700 by going to Denver and getting the car I wanted. Spent a few hundred on a hotel and food, nice 2 day get away for my wife and I.

    I bought myself a new car as well last July, went to Denver as well.

    Fremont Motors doesn't even try. Far too many people just walk on the lot and buy at sticker price, why should they bother?

  5. David Manchester

    There is no longer a Dodge place in Riverton. They own every new car dealership in Fremont County.

  6. Bruce Kamminga

    Maybe a local monopoly but no one says you have to buy from these local dealerships. With the Internet you can find the best deals out there and I would think these local dealers would know that and they will need to compete against those dealerships, in order to get your business.

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