Fremont Motors buys Gary Broderick Superstore; Chevy, GMC, Buick sales to be consolidated in Riverton
By Joshua Scheer, lead reporter, County10.com
(Riverton, Wyo.) – Fremont Motor Company owner Chuck Guschewsky has announced that his company has closed on a purchase of Gary Broderick Superstore in Riverton.
In an interview late on Thursday, Guschewsky said the purchase was finalized that afternoon.
Declining to say how the opportunity to acquire the competitor dealership came about, he did say the procurement had been in the works since last November.
Earlier this week a Broderick employee confirmed the sale was in the works but declined to comment on the record.
The plan, he said, is to combine the Chevrolet/GMC dealership in Lander with Broderick’s Chevrolet/GMC/Buick location in Riverton. The combined dealership will be located at the current Broderick’s site.
Guschewsky said the sales half of the Lander facility will begin transitioning to Riverton next week. The parts and service department should be fully transitioned by late April or early May to create the “largest service facility in the area,” he said. He added that Lander customers needing service can work with staff to make arrangements for getting to the new location.
Guschewsky said both dealerships’ employees will remain intact to create a larger combined workforce. “We’ll actually probably be adding people,” he said.
Broderick’s was the last non-Fremont-Motors-affiliated, new car dealership in the county. Guschewsky said the acquisition would not have a monopoly-like effect.
“All our stores compete aggressively against each other,” he said, adding that sometimes they compete harder against one another than outside dealerships. “There won’t be any real change in their dynamic,” Guschewsky added.
He noted that a Fremont-family company, Ameri-tech Equipment Company, will move into the vacated Lander facility. Fremont Motors’ compressed natural gas conversion and service facility will also be located at the Lander site.